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Portfolio
Check out some of the creative projects I've worked on for other businesses like yours. My specialties include long form copy like blog posts, articles, and press releases and shorter stuff like product descriptions, Facebook ads, and email sequences.
Product Descriptions
Maison de Sabré
On-brand product descriptions, core features,
meta descriptions, and colour naming conventions.
Plus campaign copy (ads, eDMs, headlines) to accompany 25 product launches and seasonal promotions.
HIGHLIGHTS: The Backpack, The Phone Case, The Soft Tote
Workplace Diversity Articles
Crescendo
Weekly articles to help businesses diversify their workforce and boost productivity. Companies saw an average 20% upturn in productivity and 10% reduction in employee turnover after three months.
Blog Posts
Business Accelerator Mastermind
Ghost-written blogs for CEO of Business Accelerator Mastermind group, Mark Creedon, based on recorded client sessions. Plus weekly Facebook posts and eDMs back-linked to blogs.
Tone of Voice Guidelines
Maison de Sabré
Developed brand voice and persona based on
owners' aspirations and translated into a company-wide policy document.
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Sustainability Copy
Maison de Sabré
Introduce sustainability messaging as a core brand value and execute across all channels including eDMs, social media content, and website copy.
Product Launch Campaign
Maison de Sabré
Campaign direction to introduce a new colourway for the brand across all products. Tagline "Light up your life." and accompanying copy used across social platforms, paid ads, eDMs, and collection landing page.
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Blog Posts
Maison de Sabré
Turning technical product jargon into savvy sales copy. Back-linked via Instagram, Facebook, and LinkedIn by platform-specific captions.
Ad Campaigns
Maison de Sabré
Copy and design for Facebook ad campaigns promoting new product launches and product restocks. Average CTR rate of 0.9-1%.
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Let's figure out exactly what your brand needs and launch into action with
clever copy that actually converts.